Keywords
Keywords are the words that your potential visitors will be typing into search engines to find your site, the search terms. So for your keywords, ponder what sorts of terms someone who would be wanting to find a site like yours would type into Yahoo or Google. Put these keywords in your meta tags and include them within the first 25 words of your homepage, here are additional tips on selecting keywords:Use plurals in addition to singular words, but don't go overboard with repetition.
Misspell the keywords if the misspellings are common and people will make mistakes in typing them. If your business name or site name is often misspelled, include those common misspellings, too. Don't always use the most obvious keywords, at the expense of others that might be useful. For instance, a website dealing with Siamese cats might include cat and rank low in the search rankings, but for siamese it would rank higher and therefore be more useful to use
"siamese" as a keyword rather than "cat".Don't exceed over 1,000 characters with your combined keywords. The fewer keywords, the more effective they will be.